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The Two Customer Conclusions Every Product Launch Should Foster
Share In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept...
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How to Write a Blog Post – The Ultimate Guide
Blogging is a battle. A war to get your ideas the attention they deserve. Your enemy? The dizzying array of online distractions that devour your readers. This battle is not for the faint of heart....
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The Unbounce Conversion Benchmark Report – Average Conversion Rates by...
The Unbounce Conversion Benchmark Report is filled with industry-specific data, graphs and actionable takeaways. What is a good conversion rate for my landing page? If you knew the answer to this...
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Live from MarketingSherpa Summit 2017: When is a click more important than a...
Share How long do you have to know someone before helping them move? I don’t know about you, but I wouldn’t invest that kind of time without having an existing relationship with a person. As I listened...
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The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford...
Image via Shutterstock. Each client is different. Each with their own systems, tools and personnel. And the #1 thing you can count on? It’ll be a mess, with dozens of apps haphazardly strewn together....
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How to Create Content People Will Still Remember in 5 Years’ Time
What the heck happened? You had a brilliant idea for your blog. You spent days (or even weeks!) bringing your idea to life — editing, tweaking, and perfecting every syllable. You used every promotion...
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Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live From...
Share I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director,...
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Save the Date for Unbounce’s Call to Action Conference 2017 [Discount Code...
I know you’re busy, so let’s cut to the chase. Unbounce’s Call to Action Conference is back on June 25th – June 27th in beautiful Vancouver, Canada. What’s in it for you? First off, we’ve carefully...
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The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need
It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty of products and services help people, making them healthier and happier. For those...
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Rank Checker Update
Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update...
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16 Bloggers Who Make Enough Money to Travel the World in Style
Hands up if you’ve ever seen headlines like these: “Why I Quit My Job to Travel the World” “Man Who Quit 9-to-5 Job Makes $1 Million While Traveling the World” “3 Ways to Quit Your Job and Travel the...
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Marketing Machines: Is Machine Learning Helping Marketers or Making Us Obsolete?
Hollywood paints a grim picture of a future populated by intelligent machines. Terminator, 2001: A Space Odyssey, The Matrix and countless other films show us that machines are angry, they’re evil and...
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The Prospect’s Perception Gap: How to bridge the dangerous gap between the...
Share There is no such thing as a brand promise — only a brand expectation — after the experience of the value proposition. Brands make promises all the time, and most of them ring empty and hollow on...
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Design an Insanely Memorable Conference: From Branding to Signage (And Every...
Attendees from last year’s Call to Action Conference From busy trade show floors to professionally-lit celebrity panels, it seems every marketing brand wants a South by Southwest-style event all their...
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Mitch Joel on Why Agencies Should Care About Conversion Rate Optimization...
Move over Don Draper, the modern day agency marketer needs to be more of a Renaissance (wo)man. Sure, they need to be creative enough to craft a compelling pitch. But they also need to be data-driven....
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The MECLABS Conversion Index: How optimizing your marketing collateral is as...
Share Optimizing marketing collateral is difficult. First, there is the constant stream of new tactics and clever hacks to implement. Then there are the politics of your team interacting with...
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Ignored Your Blog for Months? 13 Tips for Getting It Back on Track
Come on, fess up! You’ve done the unthinkable. You’ve let your beloved blog wither in the shadows of neglect. Once a thriving haven of ideas and wisdom for your adoring readers, your blog is now just...
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The Prospect’s Perception Gap
There is no such thing as a brand promise — only a brand expectation — after the experience of the value proposition. Brands make promises all the time, and most of them ring empty and hollow on the...
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What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith
Facebook has over 1.28 billion daily active users. To have more than a billion prospects in one place, literally at your fingertips, is a marketer’s dream (thanks, Mark Zuckerberg!). But turning those...
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31 Insanely Useful Resources for Writing a Bestselling Book in 2017
You’d love to learn how to write a bestselling book, right? Problem is, it’s scary. You’re not even sure what goes into writing a book, let alone a bestselling one. The good news? Below you’ll find 31...
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